The Green versus Green

I dragged myself into the renewable energy seminar organized by MIT Club of NCA last night. It was very interesting to hear different aspects over the topic from VC, private equity firm, Commercial banking, and Investment Fund (CalPERS). Mr. Winston Hickox's social and environmental driven investment principle shows to what extent fund managers can deliberately "force" companies/industries do-no-evil. But still in the end, for majority investments, it's not the greener environment will make the fund thrive, it's the other green: ROI. His view point did not resonate well with VC penalists. Nonetheless, how to blend making money and drving social and environmental impact together is worth more thinking from both investors and innovators. I guess it's hard to go with extreme in either direction.